3 Ways To Increase Your Following.
Introduction
Having the most followers is a vanity metric that is always at the forefront of people’s minds when it comes to social performance. Followers are essentially a group of people who (mostly) see and engage with your content regularly because they resonate with the content and want to see more. On this premise, it seems like a good idea to keep growing this audience, right?
Sure, it’s important to grow your following and get more eyes consistently looking at your content, but how can you go about increasing your following in a sustainable way? Well read on and find out just this!
1. Effective Community Management
An amazing way to connect with both your current and new audiences is through effective community management. Community management underpins a set of activities completed on a daily basis that are both manageable and effective ways to gain the attention of people who don’t follow you already and keep your current following engaged.
Although we could write a whole new blog on the details, we will give you one of the activities for free for you to exercise and see how it works. We’d argue that maintaining your current audience is just as important as gaining new followers so in order to stop them from getting bored, do this.
Spend 20 minutes a day looking through the content in your feed from your followers and drop them a like and a comment. Make sure the comment is relevant and genuine too. They will then get a notification, see the effort you’ve made and subliminally be reminded of your username.
Let us know how you get on with this.
2. Try All Available Features & Platforms
This may seem obvious but it’s easy to get scared by some new features across social media channels. For example Instagram Reels – everyone knows its a short form video feature and it does require more effort than a standard grid post.
It is however the effort and authenticity that reaps the rewards. Reels have been Instagram’s reactive answer to TikTok and we’ve seen some amazing results with them in terms of gaining followers, reaching new audiences and achieving a good number of views too.
Give a new feature of platform a try and see how you get on.
3. Ensure Content is Quality Checked
This point is pretty self explanatory however a very important one. You wouldn’t deliver a service or send a product of yours out without quality checking it first, would you?
Same applies for your social media. What you post online is a reflection on you, your company, your business and shows people what they could be purchasing.
Therefore, make sure you triple check what you’re posting and be confident with it. The stronger the content, the more appealing and attractive it is. This will then in turn increase your chances of people following your account.
Hope This Helps…
So, there are just 3 quicks ways to grow your following with a couple of new things tools to add to your kit. Remember to be patient with it as it’s not an easy and instant solution. You have to remain consistent and persistent and the improvements will come.
If you’d specifically like to improve your Instagram account, we have a more in depth guide which you can find HERE as well as a FREE content plan HERE.
Keep your eye our for more content coming soon.